Our Customers

We are proud to serve some great customers who care about great ingredients!

Focused on chefs

We are focused on our customers and appreciate the requirements of chefs and the catering industry. As a seafood wholesaler we do not supply the general public, as we focus on chefs to ensure the best service possible with no other distractions!

Over the years we have built great, long-standing relationships with many customers. We have the pleasure of supplying some fantastic chefs and establishments, and serve a wide range of sectors from restaurants, hotels and gastro pubs to schools, colleges, universities, care homes and sports and events stadiums. We supply independent customers as well as those with multiple sites throughout the UK.

We are passionate about seafood and the service we provide. We appreciate the demands on our customers and the need for great quality ingredients, priced fairly, prepared to specification and served on time – ready for service.

Direct Seafoods London supply fresh and frozen fish and seafood to a wide range of customers, including:

Fine dining restaurants
We are proud to supply a wide range of fine dining restaurants, including many which have Michelin stars.

Hotels
We supply the whole sector, from small independent and boutique hotels through to well known, large branded chains in the UK.

Gastro pubs
We have seen the growth of this sector over the years, for both independent and large branded groups as many public houses increase the quality and standard of their food.

Catering and events companies
We supply a range of caterers, from companies specialising in bespoke dinner parties and weddings to large catering specialists supplying business, leisure and sporting events across the country.

Contract caterers, education and healthcare
Customers from this sector are mainly national accounts where portion control is of paramount importance.

If you have fish or seafood on your menu and are looking for a supplier who cares about quality ingredients, we would love to hear from you! Please contact our team.

Added value

We don’t just deliver fish, we use our seafood experience to deliver knowledge and support! Direct Seafoods London offer customers a number of additional support services:

We can offer assistance with menu planning:
Our team receive regular training on the latest industry news and seasonality updates which they can share with you to help you plan the best dishes for your menu.

Knife skills training for chefs:
Our skilled fish filleters can educate your teams in fish prep, for those wanting to prepare whole fish themselves. Talk to your account manager about where and how we can help up-skill your team.

Regular market updates in the form of our quarterly ‘Catch-up’:
By signing up to our mailing list you will receive quarterly updates on the latest industry news, seasonality updates and our buyer’s recommendations.

Daily specials:
As a customer you will be the first to know about the daily landings into the local market, giving you the opportunity to add some fantastic seafood to your specials board.

Recipe ideas:
We have talented chefs on hand to help create dish ideas utilising seasonal seafood to offer inspiration for your menus.

Trends information:
We conduct regular research and have access to the latest trends from the world of ‘out of home’ dining and the seafood industry which we share with our customers.

Testimonials

Harrods and Direct Seafoods London have enjoyed a strong partnership for over 10 years. During this time, Direct Seafoods has supported Harrods in sourcing both farmed and wild fish from local and international waters to meet the demands of our restaurants, production kitchens, and fresh market hall. We greatly value their proactive account management and expertise in sustainable sourcing. Their willingness to collaborate on projects around seasonality, quality improvements along with range changes and supporting new openings makes them a great partner within our seafood supply base.

Harry Houghton Harrods, Buyer

I love the way Direct Seafoods champion sustainable and honest suppliers like Maldon oysters. What makes them special is the way they grow them, not farm them, letting nature take its time. Direct Seafoods support so many other great sustainable suppliers too and it is why working with them always feels like the right choice for our kitchens.

Adam Thomason Culinary Director Restaurant Associates

When you combine day-boat freshness, unmatched product knowledge and real sustainability, you get Direct Seafoods London. They’re a vital part of what helps our team perform at the highest level.

Terry O’Riordan Craft Guild of Chefs Culinary Team

The team at Direct Seafoods London are always so helpful and knowledgeable they really understand our needs when it comes to sustainability. Its really great to be kept up to date of the delivery times and what time to expect it and we always know that we will receive the best quality fish. Keeping us up to date with the MCS ratings really helps up keep on top of menu writing and ensuring we get the best fish at the correct time of the year. I’ve always received best quality and consistency. We are lucky to have the contacts we have who are always on hand to answer our questions and often call with advice on products if there has been an issue with quotas or weather. The staff are really friendly , the quality is always the best and the deliveries are always on time and packed really well.

Mark Reynolds National Chairman Craft Guild of Chefs , Regional Executive Chef Levy

I have always had nothing less than an outstanding service from Direct Seafoods London. We can be a very challenging customer at times with the wide range of fish we require. But the support and expertise of Sinead and Bill has always kept the best produce coming through the door!

Adam D’Amery Watford Football Club, Executive Chef

From the start, when we awarded Direct Seafoods our fish contract, they hit the ground running. Their excellent customer service skills and knowledge, along with their support when writing menus – explaining what works, what doesn’t, and sustainability – have been invaluable. Combined with great prices, Direct Seafoods are a supplier you can really work with. They listen and truly understand you as a customer.

Gary Devereaux Executive Chef, House of Lords

We have used Direct Seafoods since we opened in London, they have helped us source the very highest quality fresh seafood matching our exact standards. They have been very fair on pricing and very open about any fluctuations in the market that they are experiencing. We love working with them and look forward to a long-standing relationship for years to come.

Alex Fisher The Seafood Bar, London

The best thing about using Direct Seafoods London is the freshness and quality of their fish. Their sustainability values are in line with our own, and I can always rely on them to give me the most up to date and accurate MCS ratings.”

Aaron Cootes Deloitte UK, Senior Head Chef

Join today

Get in touch

If you’re looking for a fish and seafood supplier passionate about supplying great quality, sustainable and locally sourced fish then look no further – we’d love to serve you!

Become a Customer